Lycheetah was born from a deep, unshakable truth I discovered right here in Dunedin the greatest battles we fight are never against others, but within ourselves. I saw the quiet strength of the good in people from every walks of life and more importantly the power of the heart. This is the story of that duality. This is the story of Lycheetah.
Our brand is a tribute to that epic fight. The lychee, with its fragile skin protecting a powerful, beautiful core, is the emblem of our deepest strength. The cheetah, a blur of focused power and fluid grace, represents our untamed spirit unleashed.
Lycheetah isn't just apparel it’s a promise. It’s a banner for those who know their own heart holds both a light no matter how bright and a righteous fury.
Lycheetah is more than a store—it's the Aura Collective, a gathering of heroes who understand the journey. It's a brotherhood, a sisterhood, a collective of souls who know that to live a powerful life is to embrace every part of yourself, both the light and the flame.
This brand is my heart and soul. My name is Lycheetah, and this is my promise to you I am building a brand that will always remind you that no matter the challenge, you have everything you need to conquer it already. much love.
